Does This Read Okay?
July 29th, 2009 | by Frenday |The essay is for E-business and I am meant to discuss an airline of my choice and evaluate their business model and customer interfaces. My introduction is as follows:
Critically evaluate easyjets online business model and customer interfaces (I need to achieve 40% overall to pass module).
………………………………..…
The late 1990’s marked a period in business history during which stock markets in the western world saw their value increase rapidly from growth in the new internet sector and related fields. The internet had a colossal effect on the way in which we communicate and connectivity put more power into the hands of customers than ever before. Thus many businesses were forced to re-evaluate their business model (simply referring to the way in which they generate profits) and adopt a more customer-orientated approach.
As a result of these changes in the technological environment, the study of E-business has vastly increased in importance in recent years. Customers now expect companies, where possible, to provide a similar service online as well as offline. Business organisations are simply required to establish an online presence to remain competitive and E-business provides the basic theory needed for businesses to prosper in the online environment.
We may at first make the assumption that E-business simply refers to the buying and selling of goods in an online environment but this is certainly not the case. E-Business has a much broader definition than one may initially imagine. It includes online buying and selling but is not solely restricted to it, as it also refers to the use of internet-based technologies for information sharing and communication between suppliers, manufacturers and customers.
The internet hosts a myriad of benefits to the firm that strictly tends to its online strategy and may even become the source of a differential advantage. As an example, electronic storefronts operate all the time so sales can occur around the clock, generating much more profitable business for business organisations. Moreover, there are no overheads in running a website so a firm can vastly improve its marketing in a much more profitable manner.
Aim
We wish to discuss an airline company that reflects these benefits, which is why we have chosen easyJet to form the basis of our assignment. The aim is three-fold:
1. To critically evaluate easyJet’s online business model and customer interfaces
2. To discuss how easyJet distinguishes itself from its competitors
3. To make recommendations as to how easyJet can improve its online strategy.
I think it seems like its not addressing the question as much as it should but I just need to get a half decent mark
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One Response to “Does This Read Okay?”
By Lynci on Jul 29, 2009 | Reply
Since what you’ve posted is your introduction, it seems fine to me, provided that you do intend to continue by elaborating upon those enumerated topics at the close of the intro. I do wonder, however why you are writing in the first person plural (we) when you are writing as an individual. It seems a bit pompous to use we, often applied by celebrity-types to refer to themselves. I think that you’d be better served to use I unless you have a particular and pertinent reason to use we.